16th August 2023, 9:47 AM
@Mia Ok, I just finished the rest of the video, now.
So, let's talk about the loudness wars, shall we. Man, he really hit a home run with this one. As someone who graduated with a Bachelor's degree in Audio Production, I can honestly say that Dynamic Range Compression has impacted a lot of modern songs on a wider scale nowadays because it strips away the juiciness of the songs' originality. Yes, you'll lose that crunchy, thumpiness of the bass and sizzling snare drums and hi hats, but most people don't care because it's loud just the way they wanted it. 12:45 was the perfect example of this. Sorry to geek out on you a little bit.
I call this the Millennial Range Compression (MRC), where you're appeasing modern audience with LOUD MUSIC so that they can buy your music. This is why so many pop songs like Taylor Swift are so popular because it's loud af. No one tours or buys records from the store anymore because we have apps like Spotify and iTunes. There's nothing wrong with those apps, but if you'll notice that they're gradually slipping AI in the music industry, making rappers AI generated.
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Also, why does every singer have to be so attractive nowadays? It's because they don't care about talent anymore... it's all about subconscious programming, making money quickly, and shoving a pretty face down your throat (who probably can't sing a day in her life without AUTOTUNE). They want to convince you that ugliness has no place in modern music, today. $3m spent just to brainwash us, is insane.
This hits hard on the "Mere-exposure effect" because our preferences for modern music have grown strong like seeds being planted into the ground, eventually turning into trees.
Thanks for sharing this with me, bro. I've truly learned a lot.
So, let's talk about the loudness wars, shall we. Man, he really hit a home run with this one. As someone who graduated with a Bachelor's degree in Audio Production, I can honestly say that Dynamic Range Compression has impacted a lot of modern songs on a wider scale nowadays because it strips away the juiciness of the songs' originality. Yes, you'll lose that crunchy, thumpiness of the bass and sizzling snare drums and hi hats, but most people don't care because it's loud just the way they wanted it. 12:45 was the perfect example of this. Sorry to geek out on you a little bit.
I call this the Millennial Range Compression (MRC), where you're appeasing modern audience with LOUD MUSIC so that they can buy your music. This is why so many pop songs like Taylor Swift are so popular because it's loud af. No one tours or buys records from the store anymore because we have apps like Spotify and iTunes. There's nothing wrong with those apps, but if you'll notice that they're gradually slipping AI in the music industry, making rappers AI generated.
-----
Also, why does every singer have to be so attractive nowadays? It's because they don't care about talent anymore... it's all about subconscious programming, making money quickly, and shoving a pretty face down your throat (who probably can't sing a day in her life without AUTOTUNE). They want to convince you that ugliness has no place in modern music, today. $3m spent just to brainwash us, is insane.
This hits hard on the "Mere-exposure effect" because our preferences for modern music have grown strong like seeds being planted into the ground, eventually turning into trees.
Thanks for sharing this with me, bro. I've truly learned a lot.